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Hetényi Gábor

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Publications in DEA:

OA:

Date range:

2019-2020

2020

Hetényi, G.: New research methods of Sales-Marketing Interfaces.
Int. J. Eng. Manag. Sci. 5 (3), 160-183, 2020.

doi DEA

2019

Hetényi, G., Lengyel, A., Szilasi, M.: A konfliktuspotenciálok elemzésének jelentősége a marketing és az értékesítés integrációjában.
Int. J. Eng. Manag. Sci. 4 (3), 41-59, 2019.

doi DEA

Hetényi, G., Lengyel, A., Szilasi, M., Szűcs, E.: Nationality differences affecting the cooperation of SM: PLS modelling of data from six international companies.
Selye e-studies. 10 (2), 46-63, 2019.

DEA

Hetényi, G., Lengyel, A., Szilasi, M.: PLS modelling of factors affecting the cooperation between sales and marketing in pharmaceutical and non-pharmaceutical manufacturing firms.
Market-Tržište. 31 (2), 227-247, 2019.

doi DEA

Journal metrics:

Q4 Economics, Econometrics and Finance (miscellaneous)

Q4 Marketing

Hetényi, G., Lengyel, A., Szilasi, M.: Quantitative Analysis of Qualitative Data: Using Voyant Tools to Investigate the Sales-Marketing Interface.
J. Indus. Engin. Manag. 12 (3), 73-89, 2019.

doi DEA

Journal metrics:

Q2 Industrial and Manufacturing Engineering

Q2 Strategy and Management